etectRx™ Announces Gray Matters Alliance as First Value-Added Reseller Partner for eBrief™ Incontinence Assistive Technology

Nationwide Assistive Technology Provider to Bring Real-Time Incontinence Alerts to Individuals with Intellectual and Developmental Disabilities, Seniors, Veterans, and More

FOR IMMEDIATE RELEASE

ALACHUA, Florida (May 18th, 2026) – etectRx™, Inc., a leading digital health sensor company, is proud to announce its first Value-Added Reseller (VAR) partnership with Gray Matters Alliance (GMA), a nationwide assistive technology provider serving individuals with intellectual and developmental disabilities, seniors aging in place, active military and veterans, and others living with complex care needs. This milestone partnership marks a significant expansion of the reach of etectRx’s eBrief system, bringing intelligent, real-time incontinence monitoring to the diverse populations GMA supports across the country.

Gray Matters Alliance is devoted to helping individuals live their best life, become more independent, learn new skills, and remain safe. Through a comprehensive suite of empowering assistive technologies, remote supports, remote monitoring, and durable medical equipment, GMA serves clients at home, in the community, at school, at work, and in rehabilitation settings. GMA is proud to participate in individual state Medicaid Waiver programs, serve as a TriCare East Provider, and actively work to secure grant and funding resources — ensuring the individuals they serve can access life-changing technology regardless of financial circumstance.

As a VAR partner, Gray Matters Alliance will offer the eBrief system as part of its portfolio of assistive technologies, extending the reach of real-time incontinence monitoring to a broad and underserved population. The eBrief System is designed to alleviate care burdens by offering real-time urinary incontinence monitoring through a discreet, battery-free moisture sensor embedded in incontinence products. The system notifies caregivers and care teams when a brief needs changing, improving outcomes and preserving the dignity of individuals in their care.

"Welcoming Gray Matters Alliance as our first VAR partner is a tremendous milestone for eBrief," said Scott Kozimor, Vice President of Sales & Marketing at etectRx. "GMA isn't just a reseller — they're an extension of our team. Their boots-on-the-ground expertise and existing relationships mean we can move faster than ever, getting eBrief sold, installed, and making a difference for the individuals and families who need it most."

For years, Gray Matters Alliance has been searching for a truly intelligent solution to address the inefficiencies and invasive nature of manual incontinence check-ins for individuals,” said Vicki Spraul, President and Founder of Gray Matters Alliance. “eBrief’s innovative technology fills a critical gap in the evolution of empowering technology, representing a significant leap forward. It will not only provide immediate dignity to our clients but also will drive efficiency and accountability for staff and caregivers.”

This partnership represents a natural alignment between two organizations committed to improving quality of life through innovative technology. By integrating the eBrief system into its offerings, Gray Matters Alliance further strengthens its ability to provide comprehensive, person-centered care solutions to individuals and families navigating some of life's most complex challenges.

About etectRx  etectRx is a leading digital health sensor company offering a distinctive blend of intelligent software, services, and wireless sensor technology through its eBurst platform. This technology supports remote monitoring of multiple health conditions, enhancing patient engagement and healthcare outcomes across stakeholders, including patients, providers, and payers. To learn more, visit https://etectrx.com/.

etectRx Media Contact

Alexis MacTavish

Director of Marketing, etectRx

Alexis.MacTavish@etectRx.com

(407) 621-1261

About Gray Matters Alliance  Gray Matters Alliance (GMA) is a nationwide assistive technology provider devoted to helping individuals with intellectual and developmental disabilities, seniors, individuals with traumatic brain injury, active military and their families, veterans, and others live their best life, become more independent, learn new skills, and remain safe. GMA provides empowering assistive technology, remote supports, remote monitoring, durable medical equipment, and evaluations and free consultations for home, community, school, work, and rehabilitation settings. GMA proudly participates in individual state Medicaid Waiver programs, serves as a TriCare East Provider, and works diligently to find grant and funding resources for the individuals it serves. To learn more, visit https://www.graymattersalliance.com/.

Gray Matters Alliance Media Contact 

Vicki Spraul

President and Founder, Gray Matters Alliance, LLC

Vicki@GrayMattersAlliance.com

314-266-2678 | Office

314-322-3875 | Cell